Post by account_disabled on Mar 13, 2024 6:21:18 GMT 1
People or companies that need to increase visibility and sales opportunities must consider one of the fundamentals of digital communication. Social networks are not all the same. They aggregate different people, with different objectives and with specific purposes based on the platform. In B2Bsocial media communication between businesses and professionals, the preferred channel is LinkedIn , followed by Twitter and YouTube , at least according to these data . The communication between these is professional and suitable for the target to whom you want to communicate. If you produce silicone hoses or cast iron radiators you must publish technical content and in the language suitable for the target.
On the contrary, companies that have a more heterogeneous and Find Your Phone Number mixed audience ( B2C ), such as an ice cream parlor, a shopping center, a brand of toothpaste or a smartphone manufacturer, must focus their communication on the channels in which they can obtain a large and horizontal audience at to communicate through “POP” content. If you have a pizzeria in Parma, you must communicate easy and usable content in a simple way, aimed at the area where your business operates. Facebook , Instagram, YouTube and in many cases Twitter could prove to be the ideal channels. “I once used the word OBSOLETE in a headline, only to find that 43 percent of housewives had no idea what it meant” – David Ogilvy Appearing professional does not mean being serious, technical or boring, but being appreciated by as many audiences as possible.
To do this, the communicative register must necessarily be simple, engaging and surprising. It's true that a lawyer knows the civil code inside out, but he knows nothing about your car wash with anti-scratch felt brushes, just like the housewife from Treviso. “Simplicity is the ultimate sophistication” – Leonardo Da Vinci Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind. This book will help you create a strategic vision of your online presence for business purposes BUY ON AMAZON avatar Riccardo Scandellari Trainer and consultant in Marketing, Branding and Communication . I have faith in people who want to grow, work and train.
On the contrary, companies that have a more heterogeneous and Find Your Phone Number mixed audience ( B2C ), such as an ice cream parlor, a shopping center, a brand of toothpaste or a smartphone manufacturer, must focus their communication on the channels in which they can obtain a large and horizontal audience at to communicate through “POP” content. If you have a pizzeria in Parma, you must communicate easy and usable content in a simple way, aimed at the area where your business operates. Facebook , Instagram, YouTube and in many cases Twitter could prove to be the ideal channels. “I once used the word OBSOLETE in a headline, only to find that 43 percent of housewives had no idea what it meant” – David Ogilvy Appearing professional does not mean being serious, technical or boring, but being appreciated by as many audiences as possible.
To do this, the communicative register must necessarily be simple, engaging and surprising. It's true that a lawyer knows the civil code inside out, but he knows nothing about your car wash with anti-scratch felt brushes, just like the housewife from Treviso. “Simplicity is the ultimate sophistication” – Leonardo Da Vinci Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind. This book will help you create a strategic vision of your online presence for business purposes BUY ON AMAZON avatar Riccardo Scandellari Trainer and consultant in Marketing, Branding and Communication . I have faith in people who want to grow, work and train.